15 March 2024 - 4 min read
“The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.” Steve Jobs, co-founder of Apple Inc
Employees are key to an organisation’s achievements and development, and recruiting the right talent leads to continuous success and business growth. They not only bring valuable skills, expertise, and varying perspectives, but they also shape and create a company’s culture, values, and reputation. Moreover, hiring engaged and motivated employees, increases efficiency, productivity, and profitability for the organisation.
However, nowadays, recruiting the best candidates for your organisation might be challenging for several reasons, such as:
As 60% of applicants tend to abandon jobs application that are too complex or that take a lot of time to complete, making the application process easy for individuals to attract top talent is essential.
Given the difficulties in hiring top talent in today’s competitive market, organisations should adopt different approaches to overcome these challenges and attract the best candidates.
For organisations and HR, recruitment is the process of attracting individuals for a job, then selecting from them the most suitable candidate for the role and organisation and the Chartered Institute of Personnel Development (CIPD) believes everyone involved in recruiting people should make effective and fair decisions.
Depending on the required role as well as a business’s size and resources, the recruitment process may vary. Nonetheless, it mainly involves the following steps:
The recruitment process could also include assessments, negotiations, and reference checking.
It is essential to note that in any organization, time is money and recruiting employees can be either costly or cost-effective for the long run. Red Adair, an American firefighter and innovator in the oil industry once said, “If you think it’s expensive to hire a professional, wait until you hire an amateur.” Quality employees are cheaper for an organisation’s long-term success as recruiting the right candidates will often mean that:
As recruitment is important to organisations, it is important for HR professionals to work with management and leadership to implement diverse strategies that enhance their recruitment efforts and attract top talent. These strategies include:
An organisation’s reputation plays a crucial role in attracting top talent. HR professionals should focus on building a strong employer brand by showcasing the organization's culture, values, and opportunities for growth and development. This often corresponds to employee engagement and satisfaction.
Happy employees will speak well about the company and make it look more attractive to work for. That said, it is important to foster a healthy environment of trust and communication between an organisation’s management and its employees. Having an inspiring vision, communicating clear objectives, recognizing, rewarding and genuinely caring for your people will make your organisation stand out as a high performance and profitable company, making candidates want to work for you.
The job description you put out is essentially your first point of contact with candidates. Similar to how first impressions are made when screening candidates’ CVs, the job description is often what initially attracts an applicant,
In fact, job seekers need around 14 seconds to decide whether they want to apply for a job position or not. Additionally, according to LinkedIn data, 61% of applicants want to know about the salary when reviewing a job description. To create a sense of belonging to the right people, the brand’s tone of voice as well as the organisational culture should be felt in the job offering. It is important to include:
Moreover, personalizing the job description, incorporating additional skills and advantageous qualities as well as adding a conversational call to action are equally beneficial to attract talent. It can also be beneficial to create a candidate profile, including personality traits and soft skills, for the person who is expected succeed in the role.
Not all top talent is actively looking for new opportunities. HR professionals should consider utilizing their records and data to reach out to ideal candidate profiles from previous job listing, especially individuals that made it to the final rounds of hiring for previous roles. Explore data such as:
Moreover, consider contacting passive candidates who may be open to exploring new career opportunities if presented with the right opportunity. These types of profiles could be found on LinkedIn research, through previous industry-event encounters or business collaborations. These could also include your competitor’s employees.
Employees within your industry tend to have the best network and referrals. They are a valuable source of high-quality candidates and can help organisations to identify potential hires.
To encourage referrals, HR professionals can incentivize and reward employees that refer qualified candidates for open positions. For instance, offer a bonus for employees that refer a candidate. Alternatively, you can offer gift cards, holidays, free services that can also encourage employees to participate in the job hiring process.
This can also allow you to evaluate the candidate’s efficiency at work as employee may know they work or have previously worked with them. This can help you answer deeper questions like:
Top talent candidates are usually passionate about the industry they are in, and they are attracted to opportunities where they can grow professionally and develop their knowledge and skills. Therefore, organisations can attract and retain the best candidates by investing in:
These allow applicants to develop themselves in the company and assure them that there are opportunities for professional growth. It’s important for companies to communicate these opportunities during the recruitment process, highlighting how these programs align with the candidate’s long-term growth. For example, discussing potential career paths during the interviews or mentioning how the candidates can elevate their career throughout the years permits candidates to feel valued and cared for. Moreover, it shows them that the organisation values their growth and development. This not only helps attracting top talent, but it also increases engagement and retention.
Employers and HR professionals can utilize networking events, exhibitions, conferences, and career fairs to engage with potential candidates.
This allows recruiters to look at potential employees beyond their CVs and applications. As they have previously met the candidates in events, they might have seen how they work and have a preview of their work performance. This also encourages a strong network of job seekers for future opportunities within your organization.
For instance, connecting with people you meet at events on LinkedIn and other online platforms gives them access to new job opportunities that your company is advertising, making it more likely that they’ll apply if you’ve made a good impression on them at said events.
A very important factor in hiring quality employees is maintaining regular communication with them throughout the recruitment process. This can be done by setting up automatic e-mails that confirm:
According to a study by Indeed, 77% of candidates have reported a lack of communication from a potential employer and never hearing the result of their application. If candidates know that their CVs are being viewed and their application is being processed, they will be more patient in getting hired. If they are do not receive any responses, however, even if you are in the midst of viewing their application, they will disengage and look to submit their applications elsewhere and prioritize those organizations instead.
From building a strong employer brand to providing professional development opportunities, every step is crucial in attracting the best candidates during the recruitment process. Using these innovative strategies, HR professionals can ensure that their organisations recruit loyal top talent that will grow the business and maintain high-performance and long-term productivity.
Improve your HR expertise with a CIPD course today and unlock your full potential in recruitment.