A Guide to Recruiting the Best Candidates for Your Organisation

“The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.” Steve Jobs, co-founder of Apple Inc

Employees are key to an organisation’s achievements and development, and recruiting the right talent leads to continuous success and business growth. They not only bring valuable skills, expertise, and varying perspectives, but they also shape and create a company’s culture, values, and reputation. Moreover, hiring engaged and motivated employees, increases efficiency, productivity, and profitability for the organisation.

However, nowadays, recruiting the best candidates for your organisation might be challenging for several reasons, such as:

High competitiveness amongst organisations competing for the top talent
Skill gaps due to rapid technological advancements
Changing candidate expectations
Diversity and inclusion quotas
Governmental limitations (i.e., work visa regulations)
Retention and high turnover rates

As 60% of applicants tend to abandon jobs application that are too complex or that take a lot of time to complete, making the application process easy for individuals to attract top talent is essential.

Given the difficulties in hiring top talent in today’s competitive market, organisations should adopt different approaches to overcome these challenges and attract the best candidates.

The Importance of Effective Recruitment

For organisations and HR, recruitment is the process of attracting individuals for a job, then selecting from them the most suitable candidate for the role and organisation and the Chartered Institute of Personnel Development (CIPD) believes everyone involved in recruiting people should make effective and fair decisions.

Depending on the required role as well as a business’s size and resources, the recruitment process may vary. Nonetheless, it mainly involves the following steps:

Identify the need to hire new people and determine a hiring budget
Defining the position, responsibilities, and requirements
Creating the job description
Advertising the role and identifying and attracting applicants
Screening the candidates’ applications and shortlisting them
Booking interviews with the selected candidates
Finalizing the hiring decision
Making an offer to the chosen candidate
Onboarding the new hire
Evaluate and improve recruitment using the probation period

The recruitment process could also include assessments, negotiations, and reference checking.

It is essential to note that in any organization, time is money and recruiting employees can be either costly or cost-effective for the long run. Red Adair, an American firefighter and innovator in the oil industry once said, “If you think it’s expensive to hire a professional, wait until you hire an amateur.” Quality employees are cheaper for an organisation’s long-term success as recruiting the right candidates will often mean that:

They need less supervision and management, reducing costs related to training and supervision.
They are more likely to stay within the enterprise, reducing turnover costs such as recruitment, onboarding as well as lost productivity.
They are more productive and efficient, reducing employee disengagement and dissatisfaction.
They are more likely to fit in the organisational culture, mission, and vision, leading to high performance.
They are well equipped to handle unforeseen changes and challenges.

How to Recruit the Best Candidates:

As recruitment is important to organisations, it is important for HR professionals to work with management and leadership to implement diverse strategies that enhance their recruitment efforts and attract top talent. These strategies include:

1. Building a Strong Company Brand

An organisation’s reputation plays a crucial role in attracting top talent. HR professionals should focus on building a strong employer brand by showcasing the organization's culture, values, and opportunities for growth and development. This often corresponds to employee engagement and satisfaction.

Happy employees will speak well about the company and make it look more attractive to work for. That said, it is important to foster a healthy environment of trust and communication between an organisation’s management and its employees. Having an inspiring vision, communicating clear objectives, recognizing, rewarding and genuinely caring for your people will make your organisation stand out as a high performance and profitable company, making candidates want to work for you.

2. Making Your First Impression Worth It

The job description you put out is essentially your first point of contact with candidates. Similar to how first impressions are made when screening candidates’ CVs, the job description is often what initially attracts an applicant,

In fact, job seekers need around 14 seconds to decide whether they want to apply for a job position or not. Additionally, according to LinkedIn data, 61% of applicants want to know about the salary when reviewing a job description. To create a sense of belonging to the right people, the brand’s tone of voice as well as the organisational culture should be felt in the job offering. It is important to include:

The business’s vision, mission, and values
Job title, department, and location
Compensation and Benefits offered
Role, responsibilities, and requirements, and
Industry keywords

Moreover, personalizing the job description, incorporating additional skills and advantageous qualities as well as adding a conversational call to action are equally beneficial to attract talent. It can also be beneficial to create a candidate profile, including personality traits and soft skills, for the person who is expected succeed in the role.

3. Utilize Data to Find Candidates

Not all top talent is actively looking for new opportunities. HR professionals should consider utilizing their records and data to reach out to ideal candidate profiles from previous job listing, especially individuals that made it to the final rounds of hiring for previous roles. Explore data such as:

Previous assessments results or feedback
Other job description interview notes
Potential profiles that did not proceed with the recruitment process

Moreover, consider contacting passive candidates who may be open to exploring new career opportunities if presented with the right opportunity. These types of profiles could be found on LinkedIn research, through previous industry-event encounters or business collaborations. These could also include your competitor’s employees.

4. Utilizing Employee Referrals

Employees within your industry tend to have the best network and referrals. They are a valuable source of high-quality candidates and can help organisations to identify potential hires.

To encourage referrals, HR professionals can incentivize and reward employees that refer qualified candidates for open positions. For instance, offer a bonus for employees that refer a candidate. Alternatively, you can offer gift cards, holidays, free services that can also encourage employees to participate in the job hiring process.

This can also allow you to evaluate the candidate’s efficiency at work as employee may know they work or have previously worked with them. This can help you answer deeper questions like:

What are their strengths and weaknesses?
What was it like to work with the candidate?
How are there interpersonal skills?
What were their significant accomplishments?
Would you hire them again?

5. Providing Professional Development Opportunities

Top talent candidates are usually passionate about the industry they are in, and they are attracted to opportunities where they can grow professionally and develop their knowledge and skills. Therefore, organisations can attract and retain the best candidates by investing in:

Continuous learning and developments training,
Mentorship programs, and
In-office and online workshops.

These allow applicants to develop themselves in the company and assure them that there are opportunities for professional growth. It’s important for companies to communicate these opportunities during the recruitment process, highlighting how these programs align with the candidate’s long-term growth. For example, discussing potential career paths during the interviews or mentioning how the candidates can elevate their career throughout the years permits candidates to feel valued and cared for. Moreover, it shows them that the organisation values their growth and development. This not only helps attracting top talent, but it also increases engagement and retention.

6. Attending Industry-related Networking Events

Employers and HR professionals can utilize networking events, exhibitions, conferences, and career fairs to engage with potential candidates.

This allows recruiters to look at potential employees beyond their CVs and applications. As they have previously met the candidates in events, they might have seen how they work and have a preview of their work performance. This also encourages a strong network of job seekers for future opportunities within your organization.

For instance, connecting with people you meet at events on LinkedIn and other online platforms gives them access to new job opportunities that your company is advertising, making it more likely that they’ll apply if you’ve made a good impression on them at said events.

7. Effectively Communicating

A very important factor in hiring quality employees is maintaining regular communication with them throughout the recruitment process. This can be done by setting up automatic e-mails that confirm:

When the application was completed
When it was received
When it was viewed
If it is successful for the next phase of recruitment, and
If it was not successful (and why)

According to a study by Indeed, 77% of candidates have reported a lack of communication from a potential employer and never hearing the result of their application. If candidates know that their CVs are being viewed and their application is being processed, they will be more patient in getting hired. If they are do not receive any responses, however, even if you are in the midst of viewing their application, they will disengage and look to submit their applications elsewhere and prioritize those organizations instead.

Elevate Your Hiring Game

From building a strong employer brand to providing professional development opportunities, every step is crucial in attracting the best candidates during the recruitment process. Using these innovative strategies, HR professionals can ensure that their organisations recruit loyal top talent that will grow the business and maintain high-performance and long-term productivity.

Improve your HR expertise with a CIPD course today and unlock your full potential in recruitment.